We have been thinking about starting a supplement line for at least a year now.
As a personal trainer of 15 years, I had read about fuck tons of ingredients for thousands of hours, I was obsessed and counted calories for 6-7 years.
I counted them on Christmas, Thanksgiving, every fucking day.
After being on the overly analytical side of fitness we have just been keeping it simple for the past few years.
Simple, effective, no bullshit everything.
Supplements can help. Are they going to make you jacked instantly? Fuck no.
If you can't stop thinking about an idea, it's more than likely something worth pursuing.